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BATTLE OF THE BOGO

by Noor Jarki on

Slapped on almost every Supreme item is their iconic box logo. Whether it’s broken up or multicolored, the “BOGO” as they call it, has become a status symbol that many identify with the brand. 

Supreme Box Logo
Supreme Box Logo

The logo is made up of white oblique Futura font wrapped around a bold cherry red rectangle box. All of which fit the profile of conceptual artist Barbara Kruger’s work which features red box logos in her pieces. 

Your Body is a Battleground by Barbara Kruger
Your Body is a Battleground by Barbara Kruger

One of Kruger’s most popular pieces was published in 1989 and titled “Your Body is a Battleground”, to show her support of women’s rights.  Her creation of the white-on-red box logo was birthed far before Supreme’s establishment in 1994, triggering a lawsuit against the streetwear brand. 

Supreme Box Logo T-Shirt, 20th Anniversary Edition
Supreme Box Logo T-Shirt, 20th Anniversary Edition

Meanwhile, Kruger’s art can be found in museums like the Broad in Los Angeles and Supreme merchandise is still rocked by millions around the world.

420 x 470px
420 x 470px
Sample Block Quote
Nam tempus turpis at metus scelerisque placerat nulla deumantos sollicitudin delos felis. Pellentesque diam dolor an elementum et lobortis at mollis ut risus. Curabitur semper sagittis mino de condimentum.
Sample Paragraph Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi ut blandit risus. Donec mollis nec tellus et rutrum. Orci varius natoque de penatibus et magnis dis parturient montes, nascetur ridiculus mus. Ut consequat quam a purus faucibus scelerisque. Mauris ac dui ante. Pellentesque congue porttitor tempus. Donec sodales dapibus urna sed dictum.
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0.780 KD
456.780 KD
123,456.780 KD