BATTLE OF THE BOGO

Slapped on almost every Supreme item is their iconic box logo. Whether it’s broken up or multicolored, the “BOGO” as they call it, has become a status symbol that many identify with the brand. 

Supreme Box Logo
Supreme Box Logo

The logo is made up of white oblique Futura font wrapped around a bold cherry red rectangle box. All of which fit the profile of conceptual artist Barbara Kruger’s work which features red box logos in her pieces. 

Your Body is a Battleground by Barbara Kruger
Your Body is a Battleground by Barbara Kruger

One of Kruger’s most popular pieces was published in 1989 and titled “Your Body is a Battleground”, to show her support of women’s rights.  Her creation of the white-on-red box logo was birthed far before Supreme’s establishment in 1994, triggering a lawsuit against the streetwear brand. 

Supreme Box Logo T-Shirt, 20th Anniversary Edition
Supreme Box Logo T-Shirt, 20th Anniversary Edition

Meanwhile, Kruger’s art can be found in museums like the Broad in Los Angeles and Supreme merchandise is still rocked by millions around the world.