ADIDAS X GAME OF THRONES

| Noor Jarki

Ever since the signing of Kanye West, the Adidas family has grown to include musicians like Beyoncé and pro-athletes like James Harden. They’ve recently expanded into the cinematic scope by teaming up with HBO Asia to release Game of Thrones edition sneakers. 

Adidas and HBO put a twist to the Continental 80s, Adidas Falcons, Adidas Stan Smith and Adidas Micro R1. Each sneaker embodies an individual identity but, they’re all linked to the Game of Thrones theme. Colors, patterns and materials like chains and beads are different to represent each house from the show. 

 

Continental 80s for the House Lannister
House Lannister X Continental 80s

 

House Stark represented by Adidas Falcons
House Stark X Adidas Falcons

 

House Targaryen X Stan Smith
House Targaryen X Stan Smith

 

White Walkers X Adidas Micro R1
White Walkers X Adidas Micro R1

 

This isn’t the first time a brand has collaborated with the arts. Nike famously released a Jordan 11 Retro Space Jam edition in 2016 to celebrate the 20th anniversary of the movie Space Jam.

 

Nike X Space Jam
Nike X Space Jam

This style of cross promotion is a strategic marketing move to build hype. Adidas helped build hype for the upcoming final season of Game of Thrones which is set to air on April 14th. 

Stay tuned to @bunkakw for all your hype news.