Blog

Slapped on almost every Supreme item is their iconic box logo. Whether it’s broken up or multicolored, the “BOGO” as they call it, has become a status symbol that many identify with the brand.  Supreme Box Logo The logo is made up of white oblique Futura font wrapped around a bold cherry red rectangle box. All of which fit the profile of...

In 1984 the NBA operated differently. Rules and regulations were far stricter, so much so that players were penalized for a matter as simple as the color of their shoes.  The most notable case was when basketball legend Michael Jordan donned a black and red color-way Air Jordan 1.  Nike Air Jordan 1 Jordan wore the sneakers over an 82-game regular season...

Unlike any other brand, it only takes 11 seconds for Supreme to experience a sellout. The most hyped item from first EU SS19 drop was the formula collection. Specifically, the beige crewneck. The item retails for $138/£128 and was also the number 1 selling item in the US drop. The resell price for the crewneck has now quadrupled.     Formula Crewneck ...

Straight off the heels of fashion week, the London based streetwear brand Palace unveiled its 2019 lookbook. The raw images showcase a series of designs that push the box while staying true to their British roots. The garments were modeled by skateboarders and American singer-songwriter and actor Bonnie “Prince” Billy. Basics like tracksuits, shell cargo pants, and knitted vests were all part...

YEEZY’s latest baby is about to be delivered. The YEEZY BOOST 700 “Salt” is born into a family of stars. It sets itself apart from the 700 family in its bone white colorway. The body of the shoe is made up of leather, suede and mesh panels. All complimented with 3M material. The sneakers retail for 300 USD, but as always, the...

Over the last two years streetwear and sneakers have dominated the market, so much so, that they’ve penetrated luxury fashion houses like Balenciaga and Louis Vuitton. The hype has contracted adults and children. With hype comes duplication. Your membership to the “exclusive club” is cancelled by resellers and fakes. But, in a sea full of Off-White and Yeezy, these sneakers stand out....